Skip to main content

Role of media in progression of linguistic change hasn't yet been fully understood

AMU main gate
By Firoz Bakht Ahmed*
The Linguistics Department of AMU (Aligarh Muslim University) is holding a three-day international seminar on mediatization and culturalization of language from January 5 to January 7, 2017. Eminent scholars from round the globe will present their papers.
They will discuss the possibilities for future betterment and a much more cohesive and people-friendly blueprint. There will also be a question, answer session.
According to Prof Ali R Fatihi, renowned linguist, “Despite a reasonable volume of relevant scholarship in sociolinguistics and neighbouring fields,the role of media in progressions of linguistic change is not yet fully studied and understood. The effect of Media on linguistic change remains unpacked.”
Truth is that Panini, the 4th century Indian Sanskrit grammarian and linguist who formulated rules of morphological analysis that were more advanced than any western linguist until the 20th century, are still considered as the driving forces in the political economy of language, media concepts, cultural values and specific language codes and ideologies.
It is true that there has been a longstanding tradition of applied linguistic and discourse analytical research on the structure, social meaning, epistemology, and functions of language, however, not much has been researched on the language of media.
Opines Prof MJ Warsi who has taught in Michigan as well as other universities in the USA, in linguistics, researchers from various subfields have approached the issue in quite different ways; however, dialogue across these subfields and their respective views has been limited and inadequate.
The variationist sociolinguistics position that the media play no role in systemic language change is unacceptable and deplorable. Sociolinguists working in the variationist paradigm on varieties of English in America and the UK have argued against a direct role for the broadcast media in systemic aspects of language change in direction of the standard, given the continued and documented diversity of non-standard dialects, particularly at the levels of phonology and morpho-syntax (e.g. Milroy and Milroy 1985; Chambers 1998; Labov 2001).
Hence, the proposed National Seminar aims to introduce the notions of sociolinguistic change and mediatization in order to create a more inclusive theoretical space than the one offered by the notions of ‘the media’ and ‘language change’.
Adds Fatihi that by introducing these concepts and exploring their relationship, the proposed Seminar broadens the theoretical and empirical scope of studying language-media relations in sociolinguistics.
The Seminar extends the conceptualization of language-media relations in sociolinguistics beyond the notions of ‘influence’ and ‘effect’. Relations of language and media in communicative practice are highly complex, and the influence of television on spoken language change is only part of a larger picture.
According to Thomas Wier, Assistant Professor of Linguistics at the Free University of Tbilisi, media language mediates social life through institutionally constrained language use and visual design. It is true as in print, broadcast or digital form, media spread culturally authoritative representations of social life, from traditional domains such as politics and business to more recent ones such as health and lifestyle.
Conversely, work on language in the media investigates how language issues such as language standards, language ideologies, and language change are represented and thematized in media.
Feels Warsi that Noam Chomski revolutionized the philosophy of language as well as the formal methods used to describe linguistic structures. Most schools of linguistic thought either directly incorporate his views on the generative nature of syntactic structure, or stand in reaction to it.
Indeed, rather than offering value-free representations of the world, media language invariably reflects particular worldviews, interests, and ideas about society, including ideas about language, understanding whose values, beliefs and worldviews are foregrounded and what counts as legitimate language use remain central concerns in media linguistics.
Media language has often been perceived as ‘artificial’ or thoroughly standardized and often planted as well, and therefore fully distinct from what is thought of as the genuine empirical object of sociolinguistics, i.e. conversational language in the community.
There are problems with these dichotomies, as evidence across disciplines suggests that relations between media and community language are increasingly blurred.
Media language becomes more conversational and vernacular, and media fragments are recycled in conversational interaction and therefore the proposed seminar aims to contribute to a broader perspective on the relevance of media to language in society and to move the discussion beyond fixed boundaries between ‘media language’ vs. ‘community language’ or ‘mass media’ vs. ‘interpersonal contact’.
---
*Grandnephew of Maulana Abul Kalam Azad, social commentator. Contact: firozbakhtahmed08@gmail.com

Comments

TRENDING

Designing the edge, erasing the river: Sabarmati Riverfront and the dissonance between ecology and planning

By Mansee Bal Bhargava, Parth Patel  Across India, old black-and-white images of the Sabarmati River are often juxtaposed with vibrant photos of the modern Sabarmati Riverfront. This visual contrast is frequently showcased as a model of development, with the Sabarmati Riverfront serving as a blueprint for over a hundred proposed riverfront projects nationwide. These images are used to forge an implicit public consensus on a singular idea of development—shifting from a messy, evolving relationship between land and water to a rigid, one-time design intervention. The notion of regulating the unregulated has been deeply embedded into public consciousness—especially among city makers, planners, and designers. Urban rivers across India are undergoing a dramatic transformation, not only in terms of their land-water composition but in the very way we understand and define them. Here, we focus on one critical aspect of that transformation: the river’s edge.

Overriding India's constitutional sovereignty? Citizens urge PM to reject WHO IHR amendments

By A Representative   A group of concerned Indian citizens, including medical professionals and activists, has sent an urgent appeal to Prime Minister Narendra Modi, urging him to reject proposed amendments to the International Health Regulations (IHR) before the ratification deadline of July 19, 2025. 

FSSAI defies Supreme Court order on food warning labels, citing 'trade secrets' for withholding vital information

By A Representative   India’s food regulator, the Food Safety and Standards Authority of India (FSSAI), is facing strong criticism for deliberately delaying the implementation of crucial warning labels on High Fat, Sugar, and Salt (HFSS) food products. This comes despite a clear Supreme Court order on April 9, 2025, which mandated the completion of the "entire exercise" within three months. Adding to the controversy, the FSSAI is reportedly hiding expert reports and over 14,000 public comments under the pretext of "trade secrets."

Ecological alarm over pumped storage projects in Western Ghats: Policy analyst writes to PM

By A Representative   In a detailed letter addressed to Prime Minister Narendra Modi, energy and climate policy analyst Shankar Sharma has raised grave concerns over the escalating approval and construction of Pumped Storage Projects (PSPs) across India’s ecologically fragile river valleys. He has warned that these projects, if pursued unchecked, could result in irreparable damage to the country’s riverine ecology, biodiversity hotspots, and forest wealth—particularly in the Western Ghats.

Gurdial Singh Paharpuri: A lifetime of revolutionary contribution and unfulfilled aspirations

By Harsh Thakor*  Gurdial Singh Paharpuri, a Central Committee member of the Communist Party Re-Organisation Centre of India (Marxist-Leninist) (CPRCI(ML)), passed away on July 2, marking a significant loss for the Indian Communist Revolutionary movement. For six decades, Singh championed the cause of revolution, leaving an enduring impact through his lifelong dedication to the global proletarian movement. His contributions are considered foundational, laying groundwork for future advancements in revolutionary thought. He is recognized as a key figure among Indian Communist revolutionary leaders who shaped the mass line, and his example is seen as a model for revolutionary communists to follow.

‘Act of war on agriculture’: Aruna Rodrigues slams GM crop expansion and regulatory apathy

By Rosamma Thomas*  Expressing appreciation to the Union Agriculture Minister for inviting suggestions from farmers and concerned citizens on the sharp decline in cotton crop productivity, Aruna Rodrigues—lead petitioner in the Supreme Court case ongoing since 2005 that seeks a moratorium on genetically modified (GM) crops—wrote to Union Minister Shivraj Singh Chouhan on July 14, 2025, stating that conflicts of interest have infiltrated India’s regulatory system like a spreading cancer, including within the Indian Council for Agricultural Research (ICAR).

Civil rights coalition condemns alleged abduction of activist Samrat Singh by Delhi police

By A Representative The Campaign Against State Repression (CASR), a collective of civil and democratic rights organisations, has strongly condemned what it describes as the illegal abduction of psychologist and social activist Samrat Singh by a team of Delhi Police officials. The incident occurred on the evening of July 12, 2025, at Singh’s residence in Yamunanagar, Haryana.

Historic Supreme Court ruling grants tribal women equal right to inherit property

By Raj Kumar Sinha*  The Supreme Court of India has delivered a landmark judgment declaring that denying tribal women inheritance rights solely based on gender is unconstitutional. The court affirmed their equal right to ancestral property, stating that refusing a share in such property to a tribal woman or her legal heirs on the basis of sex is both unjust and unconstitutional.

A disconnect between data and daily life: India's inflation puzzle

By Hemantkumar Shah*  In recent news, the government has announced that the inflation rate has reached a six-and-a-half-year low. According to the Ministry of Statistics and Programme Implementation, the Consumer Price Index (CPI)-based inflation for June stood at just 2.1 percent, down from 2.82 percent in May. This is the lowest rate in 77 months, and the ministry even claims that food prices have fallen by 1.06 percent compared to last year.